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In this Marketing Program Re-boot classes, and in genera, what is being said about Newspaper Advertising? I know that in Halifax County especially, many citizens do not have access to internet and social media from home, and they do rely strongly on their newspapers to know what businesses are doing what, and what the local news is. Also, most newspapers, both papers in Halifax County in particular are small businesses themselves. I would like to understand why small businesses are pushed so much to advertise on giant social media conglomerates and online, when there are great ways to advertise in print, as well as supporting another small business at the same time.
Candace, we actually talk about the benefits of newspaper advertising in the Marketing Reboot class. Great Question! I’ll be sure to discuss as well when it gets to my turn :)
We believe that newspapers play an even more important role right now and another tool in the toolbox for marketing. It is covered as a component of your marketing plan, for sure! Ilsa can speak to the importance of traditional media in reaching citizens for awareness of key resources in the community.
Are these/will these survey results be shared publicly online?
The survey results are anonymous and will not be shared publicly
Sorry for the confusion I was referring to the webinar poll on the screen
Okay, thank you.
thanks for sharing your results Diana
I have heard people say they are worried about gioves touching multiple items and not being cleaned as often as hands will be
Just a thought- (and not to be pushy about the newspaper, but it is my job…) in regards to the banner ads, if you aren’t a “fan” of running in your actual newspaper, you should consider advertising on the newspaper’s website. They drive traffic through social media outlets to their website, in the form of their stories, but newspapers do offer advertising in those digital stories as well.
WBTM & WAKG are offering Special discounted advertising packages at this time.
The Gazette Virginian does as well.
Thank you, everyone, for your time.
Great job ladies! Very informative.